Abercrosbie Privacy Policy

This Privacy Policy explains how Abercrosbie (“we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information of users (“you” or “your”) who access or use our website (including when you browse, purchase our women’s clothing—Petites, Dresses, Pants, Shirts, Sweaters—or interact with our customer service). By using our website, you agree to the terms of this Policy.

1. Information We Collect

We collect personal information that you provide voluntarily, as well as information automatically generated through your use of our website. The types of information include:

1.1 Information You Provide

  • Personal Identification Information: Name, email address (e.g., [email protected] for communications), phone number, and billing/shipping address (when placing an order).
  • Shopping-Related Information: Order details (item(s) purchased, size, quantity, price), payment method details (e.g., credit card number—we do not store full payment details; this is processed by trusted third-party payment providers), and preferences (e.g., favorite styles, size preferences shared via customer service).
  • Communication Information: Content of emails, messages, or feedback you send to our team (e.g., questions about sizing, returns, or product recommendations).

1.2 Automatically Collected Information

  • Device & Browsing Data: IP address, browser type and version, operating system, device model, and unique device identifiers.
  • Usage Data: Pages you visit on our website, time spent on each page, products viewed (e.g., Petites dresses or Sweaters), search queries, and click-through behavior.
  • Location Data: Approximate geographic location (derived from your IP address) to optimize shipping options and localize content (no precise GPS data is collected without your explicit consent).

2. How We Use Your Information

We use your personal information only for legitimate, transparent purposes that align with your interaction with our website:

  • Process & Fulfill Orders: Verify your identity, process payments, ship your purchases (e.g., using your shipping address), and send order confirmations/tracking updates.
  • Provide Customer Service: Respond to your inquiries (e.g., sizing questions, return requests via [email protected]), resolve issues (e.g., damaged items), and follow up on feedback.
  • Personalize Your Experience: Recommend products based on your browsing/purchase history (e.g., suggesting Pants that match your previously bought Shirts) and remember your preferences (e.g., saved size for Petites).
  • Improve Our Website & Products: Analyze usage data to optimize website navigation, update product offerings (e.g., expanding Petites styles based on demand), and fix technical issues.
  • Send Relevant Notifications: Share order-related updates, important policy changes (e.g., updates to this Privacy Policy), or occasional promotional content (e.g., discounts on Dresses)—you can opt out of promotional emails at any time (see Section 4).
  • Ensure Security & Compliance: Protect against fraud (e.g., verifying payment details), enforce our Terms of Service, and comply with applicable laws (e.g., tax or consumer protection regulations).

3. Who We Share Your Information With

We never sell your personal information to third parties for marketing purposes. We only share your information with trusted parties when necessary to fulfill the uses outlined above, and we require these parties to protect your data:

  • Service Providers: Third-party vendors that help us operate our business, such as:
  • Payment processors (e.g., to securely handle credit card transactions—they do not store your payment details beyond what is required for processing).
  • Shipping partners (e.g., to deliver your orders using your shipping address).
  • Customer service tools (e.g., platforms that help us manage emails to [email protected]).
  • Legal & Regulatory Authorities: We may share information if required by law (e.g., to comply with a subpoena), to protect our rights (e.g., investigating fraud), or to safeguard the safety of our users or the public.
  • Business Transfers: If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction—we will notify you in advance if this occurs and ensure the new owner complies with this Policy.

4. Your Rights Over Your Information

You have the right to control your personal information, and we make it easy to exercise these rights:

  • Access Your Information: Request a copy of the personal information we hold about you (e.g., your order history, saved preferences).
  • Correct Inaccuracies: Update or correct any incorrect information (e.g., a wrong shipping address) by contacting [email protected].
  • Delete Your Information: Request the deletion of your personal information (except for data we are required to keep for legal or operational purposes, such as order records for tax compliance).
  • Withdraw Consent: Opt out of non-essential uses of your information, such as promotional emails (click the “unsubscribe” link at the bottom of any marketing email, or email us to request removal from marketing lists).
  • Request Data Portability: Ask for your information in a structured, machine-readable format (e.g., to transfer to another retailer) if applicable.

To exercise any of these rights, email us at [email protected] with your full name, associated email address, and a clear description of your request. We will respond within 30 business days and fulfill valid requests free of charge.

5. How We Protect Your Information

We implement technical, administrative, and physical security measures to safeguard your personal information from unauthorized access, use, or disclosure:

  • Technical Measures: Encryption of data in transit (e.g., via SSL/TLS for website interactions) and at rest (e.g., secure servers for stored order information), regular security audits, and protection against malware.
  • Administrative Measures: Restricted access to personal information (only authorized employees with a legitimate need can access data), employee training on privacy and security best practices, and regular reviews of data handling processes.
  • Physical Measures: Secure storage of any physical records (e.g., printed order forms) and access controls for facilities housing our servers.

While we take all reasonable steps to protect your data, no security system is completely impenetrable. We cannot guarantee absolute security, but we will notify you promptly if a data breach occurs that may affect your information (as required by law).

6. Cookies & Similar Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons) to enhance your website experience:

  • Necessary Cookies: Required for basic website functionality (e.g., remembering your cart items, enabling checkout). These cannot be disabled.
  • Analytics Cookies: Track website usage (e.g., which Petites styles are viewed most) to improve our site and products.
  • Personalization Cookies: Remember your preferences (e.g., saved size) to tailor content and recommendations.

You can manage or disable non-necessary cookies through your browser settings (note: disabling cookies may limit some website features, such as saving your cart). For more details, see our separate Cookie Policy (linked on our website homepage).

7. Children’s Privacy

Our website is intended for adults (18 years or older) and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it immediately. Parents or guardians with concerns can contact us at [email protected].

8. Policy Updates

We may update this Privacy Policy periodically to reflect changes in laws, technology, or our business practices. When we update the Policy, we will revise the “Last Updated” date at the top and notify you via:

  • A prominent notice on our website homepage;
  • An email to your registered email address (if you have an account).

Your continued use of our website after the update means you accept the revised Policy. We encourage you to review this Policy regularly.

9. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, please contact us at:

Email: [email protected]

We will respond to your inquiry as soon as possible (typically within 24 business hours) and work to resolve any issues promptly.